Marketing Cost Per Lead

Gain a comprehensive understanding of your marketing costs and their impact on lead generation. This seamlessly integrates data from your CRM and other marketing tools to provide a clear view of your cost per lead (CPL) across different campaigns and channels.
Loved by business users
Versatility is mind-blowing - it's a very unique take on an otherwise old and stale category
Mark Ruch
VP of Marketing Operations

Free Marketing Cost Per Lead Template with Dynamic Data Integration

Optimize your marketing efforts by dynamically calculating your CPL with data pulled directly from your source systems. Use pre-made visualizations and customizable fields to tailor the template to your specific needs.

  • Seamlessly integrate with any CRM
  • Track CPL for all marketing campaigns at a glance
  • Customize metrics and fields to match your marketing strategy
  • Visualize and compare the performance of different channels
  • Analyze data to optimize budgets and improve campaign performance

By integrating seamlessly with CRM systems, Google Tag Manager, and other tools, it simplifies data import and export processes, empowering marketing teams to make informed decisions and enhance campaign performance.

Get Started

Free Marketing Cost Per Lead Template with Dynamic Data Integration

Optimize your marketing efforts by dynamically calculating your CPL with data pulled directly from your source systems. Use pre-made visualizations and customizable fields to tailor the template to your specific needs.

  • Seamlessly integrate with any CRM
  • Track CPL for all marketing campaigns at a glance
  • Customize metrics and fields to match your marketing strategy
  • Visualize and compare the performance of different channels
  • Analyze data to optimize budgets and improve campaign performance

By integrating seamlessly with CRM systems, Google Tag Manager, and other tools, it simplifies data import and export processes, empowering marketing teams to make informed decisions and enhance campaign performance.

Here's what you'll need:

To launch in ScoopTo launch in Scoop ensure you have the following data fields available:

  • Marketing Channel
  • Campaign Name
  • Cost
  • Leads Generated
  • Date Range
  • Conversion Rate
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Frequently Asked Questions

What if I already have a data warehouse?

That's great! If you already have a data warehouse, Scoop has a connector to grab data straight from there. Scoop can also blend data from different systems with your data from the data warehouse. We're always happy to hop on a call and determine the best ways to get the data for your use case.

What if I want to delete all my data from Scoop?

No problem. Just reach out to our support team and we’ll immediately wipe out.

What if I already have analytics / BI tools?

No need to replace them (unless you want to). Chances are, you’re unable to carry out all the day-to-day tasks that you need in your existing analytics / BI tools. You probably find yourself frequently exporting data into spreadsheets, just to be able to work with it. Scoop lets you do all your spreadsheet exploration within our platform using data that stays up-to-date. No more rebuilding the same spreadsheets over and over or wondering if the data they show is correct.

How does my data get “scooped” into the platform?

Scoop’s revolutionary data scoop process is the first of its kind. Unlike traditional data platforms, you will not need data extraction, transformation, or loading tools (ETL) to move your data into Scoop. Instead, Scoop fetches your data directly using the operational reports you are already familiar with, pulling them directly from your applications like Salesforce or NetSuite, snapshotting them, and stacking them over time to create a time series dataset that is ready for analysis and presentation without any additional technical overhead​​ .

Do I need to have SQL and database skills to use Scoop?

Never. Unlike other analytics tools, Scoop is designed entirely for business users without a technical skill set. All it takes to use Scoop are some basic spreadsheet skills.

Can I import my own spreadsheets into Scoop?

Absolutely. You can upload any spreadsheet and join it together with other data you’ve brought into Scoop.

Does my company need to have a data warehouse?

Scoop does not require you to have a data warehouse. Data warehouses are a tool used by IT to store raw data. Scoop, by contrast, operates on consumer-readable reports. Scoop “understands” your reports and creates its own behind-the-scenes columnar data store where data inferred from your reports is stored securely. However, that data store is entirely managed by Scoop and does not require maintenance or interaction by your IT department.

Will I need a data team to set up Scoop for me?

Nope. Unlike other data platforms, there is zero technical setup. Every feature in Scoop is designed for users who don’t have a technical background so you’ll never run into things you can’t do.