Views by Session Source Metric
This metric counts the number of page views that are generated from each traffic source, such as direct, organic search, social media, email, and referral traffic, during a single session.
Importance of Tracking Traffic Sources
Understanding the effectiveness of different traffic sources allows businesses to identify where most of their site traffic is coming from, so they can adjust their marketing strategies accordingly.
Critical Aspects of the Views by Session Source Metric
When analyzing this metric, it's essential to consider the quality of traffic each source is bringing. High page views from a source might not be beneficial if the session duration is short or if it has a high bounce rate.
Optimizing the Views by Session Source Metric
To extract the most value from this metric, businesses should focus on strategies that increase engagement from high-performing sources while improving or eliminating low-performing ones.