Understanding Transactions by Session Source
This is a metric that quantifies the number of successful transactions on your website or app that can be attributed to each unique traffic source.
Why Transactions by Session Source Matters
This metric is crucial as it enables businesses to identify the traffic sources that generate the most transactions, providing valuable insights for strategic decision making and optimization.
Key Considerations for Transactions by Session Source
When analyzing this metric, it's essential to consider the quality of the transactions and not just the quantity. Also, keep an eye on the trends over time for each traffic source.
Maximizing the Value from Transactions by Session Source
Businesses can maximize the value of this metric by using the insights to focus their marketing efforts on the traffic sources that generate the most transactions, and potentially discovering untapped sources of transactions.