What is Sessions by Session Default Channel Group?
This metric provides the number of sessions attributed to different default channel groups in Google Analytics 4, such as organic search, social media, paid search, and direct traffic.
Why Traffic Source Attribution Matters
Understanding the sources of your website traffic is crucial for optimizing your marketing efforts and improving ROI.
Key Considerations When Using This Metric
It's important to consider the accuracy of the attribution models and the potential influence of other factors on the session count.
Maximize Your Traffic Source Insights
To get the most value out of this metric, businesses should regularly analyze their traffic sources to ensure their marketing efforts are effectively reaching their target audience.