Understanding Session Conversion Rate by Session Default Channel Group
This metric shows the frequency of website sessions within different default channel groups leading to a conversion, like a purchase or form submission.
The Importance of Session Conversion Rate
It provides insights into which channel groups are performing best in terms of leading to conversions, enabling businesses to optimize their marketing strategies.
Considerations for Session Conversion Rate
It's essential to consider the nature of your business and the specific objectives of each channel group when interpreting this metric.
Leverage Your Session Conversion Rate
Businesses can make the most of this metric by analyzing the data and adjusting their marketing strategies to focus on the most effective channel groups.