New Users by Session Medium in Google Analytics 4
This metric quantifies the number of fresh users, segmented by the medium such as organic search, social media, email, and others, within a chosen time frame.
Why New Users by Session Medium Matters
It's critical because it provides valuable insights into which channels are most effective in attracting new users, informing and refining your marketing and acquisition strategies.
Considerations When Using New Users by Session Medium
Be aware that this metric requires a comprehensive understanding of various digital channels and their specific dynamics. Keep in mind that each medium may attract different user demographics.
Maximizing the Value of New Users by Session Medium
To get the most out of this metric, businesses should constantly monitor and analyze the data, adjusting their marketing strategies based on which mediums are driving the most new users.