Conversions by Source
This metric quantifies the number of conversions or completed goals achieved through various traffic sources on a website, such as organic search, referral, social media, or paid search.
The Value of Knowing Your Conversion Sources
Understanding which sources lead to the most conversions helps businesses optimize their marketing strategies, allocate resources effectively, and maximize return on investment.
Understanding Conversions by Source Metrics
When analyzing this metric, consider the quality of conversions, not just quantity. It's also important to understand the customer journey and the role each source plays in conversion.
Optimizing Conversions by Source
To optimize this metric, businesses should focus on sources that generate the highest quality conversions. Experiment with different strategies to improve underperforming sources and continually monitor and adjust based on this metric.