User Visitation Metrics by Type
This metric tracks the number of unique users who visit your site or app within a specified date range, categorized by whether they are new or returning users.
Importance of Audience Understanding
Knowing the balance between new and returning users helps businesses understand user behavior, engagement levels, and the effectiveness of their customer retention strategies.
Considerations for User Visitation Metrics
It's vital to consider the date range for your analysis, as well as understanding that 'new' users could be returning users who have cleared their cookies or are accessing your platform from a different device.
Optimizing User Visitation Metrics
To make the most of this metric, businesses should aim to increase the number of new users while maintaining or improving the rate of returning users, indicating a healthy growth and good user engagement.