The Challenge
As our marketing operations scaled, we needed a way to reach users with relevant, personalized content without the high costs and complexity of traditional CDPs. Most CDPs require a fully built data warehouse, expensive software, and a dedicated data team—resources that simply weren’t feasible for us.
We needed a way to track and engage users without the heavy lift of a traditional CDP. The cost and complexity were just too high for a marketing team to manage on its own.
Without real-time insights, it was difficult to monitor engagement, personalize outreach, and optimize our campaigns effectively. We needed a solution that gave us the flexibility of a CDP without the enterprise-level barriers.
The Search for a Solution
Frustrated with the limitations of existing tools, we turned to our own platform—Scoop Analytics—to create a lightweight, self-serve CDP that could power our marketing efforts. We needed a system that could centralize customer data, track behaviors, and automate personalized engagement without requiring a data warehouse or SQL expertise.
Scoop allowed us to automate data processes that were taking up too much time, while giving us real-time insights into our users. It completely changed how we approach engagement.
Why Scoop?
Existing tools like HubSpot offered strong CRM capabilities but lacked the advanced reporting and automation we needed. Traditional CDPs, on the other hand, were rigid and required costly integrations that didn’t fit our needs. With Scoop, we seamlessly blended marketing and product data to create a more agile approach. We centralized all customer data in HubSpot while leveraging Scoop for segmentation and insights. Real-time user behavior tracking enabled us to deliver personalized content and automate outreach effectively. Using simple spreadsheet logic, we created new audience properties without requiring SQL expertise or data engineering.
Scoop allowed us to automate data processes that were taking up too much time, while giving us real-time insights into our users. It completely changed how we approach engagement.
Implementation and Impact
Scoop was seamlessly integrated into our workflows, allowing us to push calculated properties back into HubSpot and sync with MailerLite for email automation. Instead of relying on static segments, we now dynamically update engagement strategies based on real-time data.
The power of Scoop isn’t just in automating reports—it’s in unlocking a new level of marketing agility. We can track user behavior, personalize outreach, and measure impact all in one place.
With Scoop, we can now see exactly how users are interacting with our platform, identify where they need support, and automatically guide them through the onboarding process. Our marketing team no longer spends hours manually segmenting data—we focus on strategy, creativity, and engagement.
Results
Since implementing Scoop as our lightweight CDP, we’ve transformed how we manage customer engagement. The need for an expensive data warehouse has been eliminated, giving us more flexibility without additional infrastructure. AI-driven insights now power our outreach strategies, allowing us to engage users more effectively. Automated segmentation and reporting have streamlined our processes, freeing up valuable time to focus on strategic growth.
Scoop not only saved us time but completely changed how we operate. We’re now more data-driven, more agile, and able to personalize our outreach at scale.