Episode Summary
Join Janet Gehrmann as she sits down with Rashmi Viswanath to discuss the dynamic shifts in go-to-market strategies, the evolving role of AI in SaaS, and the crucial decisions founders and operators face in scaling their businesses. Rashmi shares her journey through product-led growth (PLG) and sales-led growth (SLG), providing invaluable insights into choosing and transitioning between these strategies.
This episode dives into the real challenges and opportunities startups face in 2025, from resource efficiency to mastering outreach channels like email. Rashmi also explores the future of AI in enabling workflow integration and the growing shift from subscription to consumption-based SaaS models. Whether you’re a startup founder, revenue operator, or GTM enthusiast, this episode is packed with actionable insights and forward-looking perspectives.
About Rashmi Viswanath
Rashmi Viswanath is a seasoned revenue growth leader with over a decade of experience in driving sales, pipeline creation, and GTM strategies. As a former Director of Growth at Apollo, Rashmi played a key role in scaling the company’s revenue operations from Series A to Series D, achieving remarkable growth milestones.
With expertise in sales intelligence, software platforms, and competitive SaaS landscapes, Rashmi is passionate about aligning innovative strategies with customer-centric solutions. Her deep understanding of PLG and SLG models makes her a sought-after advisor and thought leader in the tech space.
Rashmi’s Expertise Includes:
- Implementing PLG and SLG models for scalable growth.
- Navigating resource constraints in early-stage startups.
- Designing efficient outreach strategies and infrastructure for customer engagement.
- Adapting to evolving SaaS trends, including AI and consumption-based pricing.
Key Takeaways
The Shift to PLG
Learn how PLG enables startups to gain early customer feedback, build engagement, and scale efficiently—even with limited resources.
Email Evolution for GTM Success
Rashmi shares actionable strategies for optimizing email infrastructure, creating value-driven outreach, and avoiding spam filters.
The Role of AI in SaaS
Explore how AI is transforming workflows from insights to actionable tools, reshaping how businesses operationalize data and decision-making.
SaaS Pricing Models
Understand the growing trend toward consumption-based pricing and how it impacts sales structures and revenue strategies.
Episode Highlights
- How to evaluate if PLG or SLG is right for your business.
- Tips for scaling startups through effective outbound strategies.
- Navigating competitive SaaS landscapes with efficient resource allocation.
- The future of AI in operationalizing workflows and driving customer engagement.
Why You Should Listen
Rashmi Viswanath’s deep insights into revenue growth, PLG, and AI-driven workflows make this episode essential for anyone at the intersection of SaaS, GTM strategies, and tech innovation. Whether you’re scaling your startup, optimizing your GTM motion, or exploring the potential of AI, Rashmi provides a roadmap to success in a fast-evolving business environment.
Don’t miss this enlightening episode of The Inside Scoop!
