In a recent episode of The Inside Scoop, host Janet Gehrmann sat down with Lonny Sternberg, a seasoned expert in Revenue Operations (RevOps), to explore the transformative power of data-driven strategies in scaling SaaS businesses.
With over a decade of experience optimizing go-to-market (GTM) strategies, Lonny provided actionable insights into how businesses can align teams, simplify processes, and turn data into their most valuable asset.
Breaking Down Revenue Silos
One of the key themes of the episode was the importance of breaking down silos across sales, marketing, and customer success teams.
Lonny emphasized that true operational efficiency begins with aligning these functions around shared goals and data.
"When teams work in isolation, you lose the ability to see the bigger picture," Lonny explained. "Alignment ensures that everyone is contributing to the same objectives, creating a seamless customer journey and predictable revenue growth."
To achieve this alignment, Lonny stressed the importance of clear communication, integrated systems, and data transparency.
Simplifying the Complex: The Role of Data
For many organizations, data can feel overwhelming.
Lonny offered practical advice for simplifying data processes to make them more accessible and actionable for teams.
"Your data should empower your decisions, not paralyze them," he noted. "By standardizing workflows and creating user-friendly dashboards, you can transform raw numbers into insights that drive results."
Lonny shared an example from his career, where revamping a company’s CRM data model significantly improved forecasting accuracy and sales team efficiency.
Optimizing Your Tech Stack
Another highlight of the conversation was the importance of streamlining the tech stack.
Lonny discussed how consolidating tools not only reduces costs but also minimizes friction for teams.
"You don't need more tools—you need the right tools," he said.
By focusing on efficiency, Lonny has helped organizations save hundreds of thousands of dollars while boosting productivity.
Key Strategies for Scaling in 2025
The podcast also touched on emerging trends and best practices for scaling RevOps in today’s dynamic environment. Here are a few key takeaways from Lonny:
- Data-Driven Decision Making: Use metrics to guide your GTM strategy and continuously refine your approach.
- Customer Retention as a Growth Engine: Focus on customer success to drive long-term revenue growth.
- Future-Proofing Operations: Stay ahead by adopting scalable frameworks and tools that adapt to changing market demands.
Why RevOps Matters More Than Ever
As businesses navigate the complexities of 2025, RevOps has become a critical function for ensuring alignment and efficiency.
Lonny’s insights offer a roadmap for leaders looking to turn operational challenges into growth opportunities.
"RevOps is not just about operations—it’s about creating a foundation for scalable success," Lonny concluded.
Final Thoughts
Lonny Sternberg’s expertise in RevOps highlights the transformative power of data and alignment in driving business success. For those looking to optimize their GTM strategies, his advice is clear: simplify, align, and let data lead the way.
Ready to learn more? Check out the full episode of The Inside Scoop and explore actionable strategies for revolutionizing your revenue operations!
Scoop Team
At Scoop, we make it simple for ops teams to turn data into insights. With tools to connect, blend, and present data effortlessly, we cut out the noise so you can focus on decisions—not the tech behind them.
