Revenue and Pipeline Attribution

Accurately attribute revenue across different marketing and sales activities with Revenue and Pipeline Attribution . Designed for B2B SaaS companies, this tracks customer interactions from first touch to deal closure, enabling teams to understand which activities drive the most revenue and contribute to pipeline health.
Loved by business users
Scoop allows me to focus more on the key marketing metrics I need - cohort analysis, lead trends and lifecycles - and less time on getting the data out of systems. For the first time, I can pull data from my marketing systems and see them all in one place - no IT, no data analyst, just my CMO skillset.
Todd Young
CMO at LegalRev

Maximize Impact with Our Revenue and Pipeline Attribution Template

Enhance your marketing and sales strategy by presenting data in an easily digestible format. This recipe uses pre-made charts, graphs, and infographics to accurately attribute revenue.

  • Instantly generate this canvas with data from any CRM or marketing automation system where you store customer interaction data (like Salesforce or HubSpot)
  • Track customer interactions from first touch to deal closure
  • Facilitate deep dives into multi-touch attribution models
  • Assess the impact of various campaigns and touchpoints on final sales outcomes
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Maximize Impact with Our Revenue and Pipeline Attribution Template

Enhance your marketing and sales strategy by presenting data in an easily digestible format. This recipe uses pre-made charts, graphs, and infographics to accurately attribute revenue.

  • Instantly generate this canvas with data from any CRM or marketing automation system where you store customer interaction data (like Salesforce or HubSpot)
  • Track customer interactions from first touch to deal closure
  • Facilitate deep dives into multi-touch attribution models
  • Assess the impact of various campaigns and touchpoints on final sales outcomes

Who It's For and Benefits

  • Who It's For: Marketing and sales teams who need to understand the effectiveness of their activities and campaigns.
  • Benefits: Identify effective strategies and underperforming areas, support strategic reallocation of budgets and resces, and maximize ROI through detailed attribution analysis.
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Deliver Customer Success in Four Simple Steps

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Connect your CRM, spreadsheets, and business apps — no databases required.

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Use AI prompts to create charts, summaries, and insights in seconds.

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Share live links or sync with PowerPoint for seamless delivery.

Who Benefits from Scoop’s Customer Success Platform

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Frequently Asked Questions

What if I already have a data warehouse?

That's great! If you already have a data warehouse, Scoop has a connector to grab data straight from there. Scoop can also blend data from different systems with your data from the data warehouse. We're always happy to hop on a call and determine the best ways to get the data for your use case.

What if I want to delete all my data from Scoop?

No problem. Just reach out to our support team and we’ll immediately wipe out.

What if I already have analytics / BI tools?

No need to replace them (unless you want to). Chances are, you’re unable to carry out all the day-to-day tasks that you need in your existing analytics / BI tools. You probably find yourself frequently exporting data into spreadsheets, just to be able to work with it. Scoop lets you do all your spreadsheet exploration within our platform using data that stays up-to-date. No more rebuilding the same spreadsheets over and over or wondering if the data they show is correct.

How does my data get “scooped” into the platform?

Scoop’s revolutionary data scoop process is the first of its kind. Unlike traditional data platforms, you will not need data extraction, transformation, or loading tools (ETL) to move your data into Scoop. Instead, Scoop fetches your data directly using the operational reports you are already familiar with, pulling them directly from your applications like Salesforce or NetSuite, snapshotting them, and stacking them over time to create a time series dataset that is ready for analysis and presentation without any additional technical overhead​​ .

Do I need to have SQL and database skills to use Scoop?

Never. Unlike other analytics tools, Scoop is designed entirely for business users without a technical skill set. All it takes to use Scoop are some basic spreadsheet skills.

Can I import my own spreadsheets into Scoop?

Absolutely. You can upload any spreadsheet and join it together with other data you’ve brought into Scoop.

Does my company need to have a data warehouse?

Scoop does not require you to have a data warehouse. Data warehouses are a tool used by IT to store raw data. Scoop, by contrast, operates on consumer-readable reports. Scoop “understands” your reports and creates its own behind-the-scenes columnar data store where data inferred from your reports is stored securely. However, that data store is entirely managed by Scoop and does not require maintenance or interaction by your IT department.

Will I need a data team to set up Scoop for me?

Nope. Unlike other data platforms, there is zero technical setup. Every feature in Scoop is designed for users who don’t have a technical background so you’ll never run into things you can’t do.