What is Total Users by Session Default Channel Group?
This is a metric that identifies the total number of users accessing an app or website within a specific time frame, segmented according to their main channel like social media, organic search, direct, referral, or paid search.
Why Does Total Users by Session Default Channel Group Matter?
Understanding the distribution of users across different channels is crucial for businesses because it allows them to figure out which channels are most effective in attracting visitors and where to invest more for marketing.
Important Factors to Consider with Total Users by Session Default Channel Group
While analyzing this metric, it's essential to consider factors such as the time period, the nature of the channels, and the quality of user engagement from each channel.
How to Maximize the Total Users by Session Default Channel Group
Businesses can maximize the use of this metric by investing more in channels that bring in high quality users, tweaking their marketing strategies based on the data, and continuously monitoring the changes in user count across different channels.