Keyword Revenue per Session Metric
This metric measures the total revenue generated by each Google Ads keyword text per session on your website
Why Keyword Revenue per Session Matters
This metric is crucial as it provides insights into which keywords are driving the most revenue, allowing businesses to optimize their ad campaigns for maximum effectiveness
Key Considerations for Keyword Revenue per Session Metric
When using this metric, it's important to consider factors like the cost of keywords, the conversion rate, and the average order value to truly understand the return on investment
Maximizing Keyword Revenue per Session
To get the most value out of this metric, businesses should continuously monitor and adjust their keyword strategy based on the revenue generated per session, and not just focus on the most popular keywords but also on the most profitable ones".