Conversions by Session Medium
This metric measures the number of conversions that each traffic medium or source, such as organic search, direct, referral, paid search, social media, and email, are driving.
Importance of Understanding Conversion Sources
By identifying which medium is driving the most conversions, you can optimize your marketing efforts for maximum effectiveness.
Considerations When Analyzing Conversions by Session Medium
It's critical to take into account the different characteristics and audiences of each medium when interpreting this metric. Not all sources will have the same conversion potential.
Optimize Your Conversions by Session Medium
Make informed decisions about where to allocate your marketing resources by understanding which mediums are driving the most conversions.