Title: Active Users by Source Metric
This metric measures the number of unique users interacting with your website or app, broken down by the source they came from over a certain time frame.
Why This Metric Matters
Understanding the source of your active users allows you to tailor marketing strategies, optimize user experience, and identify successful channels.
Key Considerations When Using this Metric
When analyzing, consider the time frame, the accuracy of source attribution, and the influence of marketing campaigns on user sources.
Maximizing this Metric
To get the most value, use this data to refine your marketing strategies, improve targeting, and enhance user experience across different platforms.