Title: Active Users by Device Category
This Google Analytics 4 metric measures the number of users currently interacting with your website or app, segmented by the device type - desktop/laptop, tablet, or mobile.
Why This Metric Matters
Understanding the type of devices your users are using to engage with your website or app can help tailor your content and interface to enhance user experience, ultimately increasing engagement.
Considerations When Using This Metric
When analyzing this metric, consider factors such as your target audience, the nature of your website or app, and the type of content or services you offer. For instance, if your target audience is young adults, you may see more mobile users.
Maximize This Metric
To make the most out of this metric, consider optimizing your website or app's user interface for the most commonly used device. This may involve making your website mobile-friendly if you have a significant number of mobile users.