Understanding Total Users by Medium
Total Users by Medium is a metric in Google Analytics 4 that measures the number of users visiting your website or app via different sources or traffic mediums such as organic search, direct, social media, or referral.
Why Total Users by Medium matters
This metric is crucial as it helps you identify the channels that bring in the most traffic to your website, enabling you to fine-tune your marketing efforts for optimal reach.
Key Considerations for Total Users by Medium
When analyzing this metric, it's important to consider the quality of traffic each medium brings in, not just the quantity. Different mediums might bring in users with different behaviors and conversion rates.
Maximizing the Value of Total Users by Medium
To get the most out of this metric, businesses should analyze the data to identify high-performing channels and invest more in them, while improving or discarding low-performing ones.