What is the Purchase Revenue by Medium Metric
The Purchase Revenue by Medium metric in Google Analytics 4 measures the revenue generated from online purchases, broken down by the traffic source such as social media, search engines, or display ads.
Why the Purchase Revenue by Medium Metric Matters
This metric is crucial as it helps businesses identify which traffic sources are most profitable and where to focus their marketing efforts.
Key Considerations for the Purchase Revenue by Medium Metric
When using this metric, it's important to consider the costs associated with each traffic source to accurately determine ROI.
Maximizing the Purchase Revenue by Medium Metric
To maximize this metric, businesses should focus on optimizing their marketing strategies for the most profitable traffic sources.