What is Purchase Revenue by Session Medium?
This metric measures the total revenue generated from completed purchases for each medium or channel that directed users to your website.
Why does Purchase Revenue by Session Medium matter?
This metric is crucial as it helps businesses identify their most profitable marketing channels, allowing them to optimize their marketing spend for better ROI.
Key Considerations when Using Purchase Revenue by Session Medium
When analyzing this metric, it's essential to consider factors like the cost of different marketing channels, the conversion rate for each medium, and the lifetime value of customers acquired from each medium.
Maximize your Purchase Revenue by Session Medium
To get the most out of this metric, businesses should focus on optimizing their high-performing channels and re-evaluating or improving their low-performing ones. They should also consider the cost-effectiveness of each channel to ensure maximum ROI.